There is a high chance that the Wynn casino which overlooks the whole of Everett will not carry the name of Steve Wynn. Steve Wynn is a very popular name in the casino business. However, his reputation has been completely tarnished in the recent months because of several sexual harassment allegations against him.
Now, the casino officials are seriously considering to change the name of the casino so that the reputation of the casino is not affected, Wynn has also been forced to step down from his role as CEO and now his name is also going to be removed.
As per Robert DeSalvio, the name change is under consideration as of now. There will be an official announcement at a later date. However, the officials are not willing to reveal the names that they are considering. As per reports, it has been known that Wynn Holding has registered as many as 9 websites in the recent weeks using the name of their Encore brand. However, they haven’t revealed whether they are planning to change the name to Encore. As per them, whenever they open a new resort, it is their business practice to secure the domain name of their brands.
Encore is one of the most popular Hotel Brand of Wynn Holding and one of the few brands which doesn’t have the name Wynn associated with it. There have also been several external requests to change the name of the casino. Apart from the residents and politicians, there has also been a demand from the Attorney Official and the Governor to remove Wynn from the name of the casino.
Previously also, there have been demands to change the name. However, they haven’t change the name because the name Wynn is very important for the success of the company and his signature is actually the logo of the company.
As per casino expert, Clyde Barrow, a name change at this point in time will actually be a good move and won’t hamper the success of the brand. Wynn Holdings will continue to exist with or without his name.
Wynn Holdings Officials informed the Commission that their project is on the right track and is expected to open within the scheduled time. They also informed their plans about the hiring process and the training process of the employees. They also laid down before the Commission what amenities will be given to the recruits. However, one key observation is that in spite of all what happened, sexual harassment was not part of the training course.
As per Stephen Crosby, the Head of the Commission, not including sexual harassment module as a part of the training is a major oversight on the part of the company especially after what happened. As per Crosby, the Wynn brand name has been tarnished because of sexual harassment charges and it should be on the top of their priority list. However, the officials have responded back by saying that the company is currently undergoing a review of the sexual harassment policies.
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