Brentford Football Club today signed a two year agreement with online casino and sportsbook provider LeoVegas. The agreement is for a partnership between the football club and the company where the company will become the club’s title partner and shirt sponsor ad the club challenges for promotion from the Championship to Premier League. LeoVegas.com is known as an award winning mobile casino and sportsbook operator. The company’s branding will be on the front of the team’s home and away shirt for the 2017-1018 and 2018-2019 seasons. The company’s logo will also be on selected team training wear and will also be featured prominently around Griffin Park.
The two years partnership will mean that when the team’s new Addidas shirts will be revealed they will come with iconic branding of the company. The company will also be displayed above the goal at the Brook Road end of Griffin Park and on the Braemar Road stand and also on the pitch side. The branding will also be features in programme advertising and in various promotional events. This partnerships will cover the teams final two years at the Griffin park prior to the team moving to Brentford Community Stadium which is set to be the team’s new stadium. This will start as the Bees start their fourth season in the championship where the team has finished at the top ten positions in three seasons.
LeoVegas has been able to establish itself as the world leader when it comes to mobile gaming. From the summer of 2016 the company has been growing its sport offering which was characterised by the launch of its sportsbook and increasing sponsorship rooster which include partnership with; Mathias Schjolber who is a professional golfer and Leicester Tigers. The partnership with this team is aimed at increasing the company’s presence in football and also making the company more popular amongst sports fans.
Mark Delvin who is the chief executive of Brentford FC said that he is delighted to welcome the mobile gaming company on board as a partner of the club. He further said that during the discussion with the company it was clear that the company was what the team needed. He said that both the team and the company stand to gain from their partnership. He also said that the team and the company have a number of common values and the team looks forward to working with LeoVegas for the next two years.
Jon Sinclair who the head of this company in UK and Ireland said that the company is delighted to announce the partnership with the team which is a team with ambition and innovations just like the company. He further stated that the ambition and innovation aligns with the company’s technological expertise and mobile first ethos. He said that the partnership marks the company’s growth in sports offering and also provides the ideal platform for the company to engage with football fans. This is important to the company as it focuses on evolution of its sports betting product. He further said that Brentford plays in one of the most watched leagues in the world and it has some of the most loyal fans and therefore the company is thrilled to be at the heart of the action with the team.
Fans’ Response on Twitter
Oh my that Home kit is unreal 😍 https://t.co/WTdb3XPqHM
— Manny 🔴 (@afcmanny_) 19 juni 2017
tbf the home kit it pretty beautiful
— lúke🌴 (@luke__bfc) 19 juni 2017
Excellent home and away! Will be buying both for sure! #YouBees
— Craig H (@CraigH61705109) 19 juni 2017