Norwich City has entered into a sponsorship deal with well-known online casino/sports betting operator LeoVegas, which is set to become the Principal Partner of the Club starting on July 1 2017. They will be the sponsor for the upcoming three seasons.
LeoVegas will have their logo displayed on the adult Errea shirts as well as the training wear players don for match day. They will also enjoy a strong presence in the stadium at Carrow Road.
The online casino has enjoyed considerable growth since it was founded in 2012. Specializing in the mobile game sector, this company has made a name for themselves and become market leaders, gaining awards and endless recognition along the way. LeoVegas evolved to include sports betting in 2016.
Since then they have also had sponsorship agreements in sport with clubs such as the Leicester Tigers rugby team and the Brentford Football Club. LeoVegas’ competitor Royal Panda announced a sponsor deal with Queens Park Rovers earlier this week.
Johnny Vegas is the ambassador for the UK branch of LeoVegas and s also featured in advertising campaigns for the business.
Managing Director for Norwich City Steve Stone said the club was delighted that they would be partnering with LeoVegas for three seasons. He confirmed that the partnership would generate ‘vital income’ into the club and mentioned that it was a positive summer commercially for the club as well and they were looking forward to collaborating with the company for the upcoming seasons.
LeoVegas UK Head Jon Sinclair said that this deal would cement the presence of LeoVegas in the world of UK sport. Sinclair said that they were happy to be working with the Canaries in a new era that is starting on the pitch as well as off.
Deemed the King of Mobile Casino, LeoVegas has also transferred their passion for sport into a fast mobile betting app for the mobile crowd. Sinclair said that LeoVegas will work with the club during their partnership to promote responsible gaming.
Norwich City announce LeoVegas as new principal club partner. #ncfc
— Norwich City FC (@NorwichCityFC) 26 juni 2017